–

Award-Winning Construction Company Expands NHS Network

CLIENT OVERVIEW
CSF Building Contractors are an award-winning construction company based in Southend-on-Sea, specialising in NHS commercial projects. As an NHS Commercial Solutions awarded supplier and approved NHS contractor, they deliver high-quality projects across schools, colleges, hospitals, hotel renovations, and commercial fit-outs. CSF holds SIP and Acclaim accreditations, demonstrating their commitment to quality and regulatory compliance.

THE BUSINESS CHALLENGE
Despite CSF’s excellent track record with NHS projects and established supplier status, they recognised an opportunity to significantly expand their network within NHS Property Services. The company needed to connect with key decision-makers who could provide access to new opportunities for long-term contracts and strategic partnerships within this crucial sector.

SENDIQ’S STRATEGIC APPROACH

  • Targeted Database Development: Built a meticulously researched database of 360 decision-makers specifically within NHS Property Services, focusing on procurement professionals and project managers with budget authority
  • AI-Enhanced Personalisation: Crafted personalised email outreach campaigns incorporating AI-enrichment technology to maximise engagement rates and message relevance
  • Strategic Follow-Up Sequencing: Deployed carefully timed, multi-step follow-up campaigns ensuring no potential opportunity was overlooked whilst maintaining professional communication standards.

–

Campaign Results

1,065 Total Emails Delivered

Across initial outreach and strategic follow-up sequences

82% Average Open Rate

Demonstrating exceptional inbox placement and subject line effectiveness

13%
Reply Rate

Generating 52 meaningful responses from target decision-makers

47% Express Genuine Interest

Recipients want to learn more about CSF’s service offering

Less Than 1% Bounce Rate

Only 2 unreachable recipients, confirming database accuracy

Business Outcome

CSF successfully established valuable new connections with decision-makers throughout NHS Property Services, creating a robust pipeline of future opportunities. The campaign opened doors for potential NHS contract work whilst reinforcing CSF’s position as a trusted, preferred supplier within the healthcare construction sector.

–

Fire Safety Provider Penetrates Competitive London Market

CLIENT OVERVIEW
TotalSafe UK provides comprehensive fire safety solutions including fire doors, fire extinguishers, risk assessments, and complete fire compliance packages. Their strategic mission focuses on becoming the preferred fire safety partner for property block management companies throughout London’s competitive commercial property market.

THE BUSINESS CHALLENGE
TotalSafe faced the challenge of penetrating London’s highly competitive property management sector, where numerous established providers compete for market share. Success required reaching the right decision-makers with trusted, professional messaging that differentiated TotalSafe’s comprehensive service offering from competitors whilst building credibility within this demanding market.

SENDIQ’S STRATEGIC APPROACH

  • Comprehensive Market Research: Researched and built a targeted database of 607 high-quality prospects within property and block management companies across London
  • Multi-Channel Campaign Execution: Executed sophisticated multi-step email outreach campaigns featuring personalised content tailored to property management challenges and compliance requirements
  • Quality Assurance Excellence: Achieved 98% contact rate through rigorous double-verification of all prospect data, ensuring maximum campaign effectiveness.

–

Campaign Results

1,498 Total Emails Delivered

Across comprehensive campaign sequences

78%
Open Rate

Confirming strong subject line performance and audience targeting accuracy

12%
Reply Rate

Generating 70 meaningful responses from qualified professionals

51% Express Genuine Interest

Recipients want to learn more about TotalSafe’s fire safety services

0 Unsubscribes & Only 2% Bounce Rate

Demonstrating exceptional list quality and relevance

Business Outcome

TotalSafe established a strong market presence within London’s property management sector, generating meaningful conversations with over 70 companies and securing significant interest in becoming a preferred fire safety supplier. The campaign created a substantial pipeline of potential partnerships whilst positioning TotalSafe as a credible, professional service provider in this competitive market.

–

Why These Results Matter

Consistent Performance Across Industries

Both campaigns achieved exceptional open rates (78-82%) and reply rates (12-13%), demonstrating SendIQ’s ability to deliver results across diverse B2B sectors.

Quality Over Quantity

High interest rates (47-51%) from respondents prove our targeting and messaging generates genuine business opportunities rather than mere engagement metrics.

Technical Excellence

Minimal bounce rates (1-2%) and zero unsubscribes showcase our commitment to data quality and professional communication standards.

Measurable Business Impact

Both clients achieved their strategic objectives—CSF expanded their NHS network whilst TotalSafe penetrated London’s competitive property market.