LinkedIn has evolved far beyond a simple networking platform. Today, it’s a powerful sales engine where B2B professionals connect, engage, and convert prospects into customers. Whilst traditional text-based outreach still has its place, video prospecting is rapidly becoming the secret weapon of successful sales teams across the UK.
The statistics speak for themselves:
- Personalised video messages receive 16x higher click-through rates than traditional outreach (Vidyard)
- LinkedIn video content generates 3x more engagement than text posts (LinkedIn)
For B2B sales professionals looking to stand out in crowded inboxes and book more demos, video prospecting on LinkedIn offers an unmatched opportunity to build genuine connections and drive meaningful conversations.
Why Video Prospecting Works on LinkedIn
Video prospecting adds a human element to digital communication, making it more memorable and engaging. People retain 95% of a message from video compared to only 10% from text (Wistia).
- Builds trust by showing your face and voice
- Boosted visibility thanks to LinkedIn’s algorithm favouring video
Setting Up Your LinkedIn Profile for Video Success
Your profile is the first place prospects visit after receiving your video, so it must build credibility.
- Professional headshot and clear value-driven headline
- Case studies and testimonials to prove results
Crafting Compelling Video Messages That Get Responses
Keep videos short (30–60 seconds) and structured.
- Open with a personalised hook that shows research
- Focus on outcomes instead of features (e.g. “I’ll show you how to generate 40% more qualified leads”)
- End with a single, clear call-to-action such as booking a demo
Technical Best Practices for LinkedIn Video Messages
Quality makes a difference. Record in a quiet, well-lit space with the camera at eye level.
- Use MP4 for best compatibility
- Add captions, as many watch without sound
Timing and Frequency Strategies
When you send videos affects response rates. Peak activity is usually weekdays 8–10 AM and 3–5 PM, with Tuesday to Thursday performing best.
- Wait at least a week before following up
- Vary follow-ups with insights or case studies
Measuring Success and Optimising Performance
Track performance with LinkedIn analytics and monitor response-to-demo conversions. Strong campaigns achieve 8–15% response rates (Sales Hacker).
- Test different video lengths and CTAs
- Keep notes on what resonates by industry or seniority
Common Mistakes to Avoid
Avoid pitfalls that weaken results.
- Talking about yourself instead of the prospect’s needs
- Adding multiple CTAs instead of one clear step
- Reusing the same generic video for multiple prospects
Scaling Your Video Prospecting Efforts
Scale without losing personalisation.
- Use templates but add tailored elements
- Build industry-specific video libraries
- Combine video prospecting with email, calls, and content for greater impact
Final Thoughts
Video prospecting on LinkedIn is a powerful way to break through inbox noise, build authentic relationships, and consistently book more demos. By applying these strategies and avoiding common mistakes, you’ll stay ahead of competitors still relying on traditional outreach.
