Sales teams today are under pressure to personalise communications at scale while managing ever-expanding prospect lists. Crafting tailored outreach manually is time-consuming, which is why many organisations are now turning to AI writing assistants. According to Salesforce’s State of Sales report, 76% of sales professionals say AI helps them spend more time selling instead of on admin tasks.
Why Sales Teams Need AI Writing Support
Personalisation boosts conversion rates by up to 20% (McKinsey), but creating unique messages for hundreds of prospects isn’t realistic. AI writing assistants bridge this gap by enabling sales teams to:
- Generate personalised, relevant content faster
- Streamline cold outreach and follow-up sequences
- Maintain quality while scaling prospect engagement
Top AI Writing Assistants for Sales Teams
Jasper AI
One of the most comprehensive tools, Jasper includes templates for cold emails, LinkedIn messages, and proposals. Its “Boss Mode” supports long-form content such as presentations. Jasper also integrates with CRMs, though at £40+ per month, it’s priced for larger teams.
Copy.ai
Strong in short-form sales content such as subject lines and email sequences, Copy.ai is fast, simple, and offers a free tier. Its “Workflows” feature helps teams create repeatable processes for common scenarios. Great for startups and smaller sales teams.
Writesonic
Writesonic balances outreach and content marketing needs. Its AI Article Writer can create case studies and sales collateral, while its SEO suggestions help with supporting content. Pricing starts at £12/month, with an intuitive chat-style interface.
Rytr
Rytr is simple, affordable, and highly accessible at £7/month for premium. It includes 40+ templates for sales use cases and allows users to switch tone for different audiences. Well-suited to individuals or small teams.
Essential Features to Consider
When choosing a tool, focus on:
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Template variety covering cold outreach, follow-ups, and objection handling
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Integration with CRMs and email platforms to streamline workflows
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Personalisation that goes beyond names, incorporating industry or role context
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Brand voice consistency so outreach always aligns with company tone
Implementation Best Practices
Start small with ready-made templates to learn each platform. Always maintain human oversight to review tone, accuracy, and context. Use A/B testing to compare variations—HubSpot notes that email A/B testing boosts open rates by 37% and click-through by 49%. Keep feeding the AI with successful examples to improve future output.
Measuring Success and ROI
Measure impact with metrics such as open rates, replies, booked meetings, and conversion improvements. Gartner research shows sales teams using AI tools increase productivity by 15–20%. ROI should consider both time saved and performance gains—if each rep saves two hours a week and response rates improve by 10%, the investment quickly pays for itself.
The Future of AI-Powered Sales Writing
Emerging features include real-time sentiment analysis, behaviour-driven personalisation, and integrations with call intelligence tools. Teams adopting AI early will have a competitive advantage as these features mature.
At SendIQ, we combine email outreach, LinkedIn automation, cold calling, and website visitor identification with AI writing support to deliver personalised, scalable prospecting strategies for UK businesses.
The right AI writing assistant can transform productivity and maintain the personal touch that drives conversions. Choosing a tool aligned with your budget, tech stack, and sales process is key to unlocking its full value.
